I’m Flav, the curator behind Groover City, a UK-based blog and online radio built on three decades of work in music and multimedia. My path moved through songwriting, production, radio direction, and a long stretch of listening that shaped how I approach curation today. When I returned fully to music in recent years, I knew exactly what kind of platform I wanted to build — personal, honest, and artist-focused. Groover City follows that line. I listen closely to every track I feature, looking for emotional clarity, strong writing, and a sound that makes the difference. Over time, I’ve written about a wide range of artists - from icons like Faithless, Sade, and Metallica to independent names such as Lexi Berg, Tidal Water, The Trusted, Forrest Hill, and many others across pop, indie, hip-hop, electronica, and country. The idea is simple: music with personality always earns a place. The audience that follows Groover City expects discovery and authenticity. They come for honest pieces, a direct tone, and a space where new artists stand beside established ones without losing their identity. Beyond written features, I also offer radio rotation and spotlight airings on Groover City Radio, giving artists real presence on a fully licensed UK station.
I write 500+ word articles built from real listening - drafted in my native language, then adapted into English so the tone stays honest. I share every feature across our socials (Facebook, Instagram, Threads, X, Pinterest) and look after all our Spotify playlists, placing each track where it fits best by genre. Artists can also choose radio rotation on our fully licensed UK station, plus occasional spotlight airings when a song carries a story worth lifting. Everything is done by hand, with time and attention.